Vonage was previously successful selling their phone hardware that could connect to the Internet to make phone calls. The success of the cable companies is making that technology obsolete. In order to survive, Vonage will need to stay competitive by branching out into other VoIP niche markets. This search trend doesn’t bode well for Vonage, but overall interest in “Internet Phone” technology and increasing interest in the package deals cable companies provide for broadband service, is maintaining a strong interest in the solutions that Vonage provides.

 

Search Trend On Vonage

 

 

 

Demographic Search On Vonage

 

However, the downturn since 2006 could also be related to the fact that cable TV subscribers who opt for the digital phone service from the cable companies do not need any special hardware. The cable companies incorporate the home’s existing phone system through a router. The top five regions of the world that make up the majority of these searches include: United States, Canada, India, and United Kingdom