A fascinating trend is the one above, for the search term “free voip.” Unlike other popular VoIP topics, customers searching for free VoIP solutions kept steadily increasing through 2004 and 2005, leveled off in 2006 and 2007, and has only dropped slightly throughout 2008, despite a downturn in searches for VoIP phones, equipment or software. This indicates that consumer interest in free VoIP products remains a very strong potential for tapping a certain market niche where free VoIP products or service could be provided to clients, and where revenue would need to be generated in terms of advertising or with premium subscription services, much like how the online gaming industry has headed over the last few years.

 

Search Trend On Free VoIP

 

 

Demographic Search On Free VoIP

 

Customers appear to expect that VoIP service should remain free, and the companies that answer that need will likely remain successful. The only challenge is to somehow extract revenue from providing that service or product. One example of a niche that appears to be attempting to service that need are plans where customers purchase hardware, such as a phone, for a one time charge, and then enjoy free service thereafter.

 

The top five regions of the world that make up the majority of these searches include: United Arab Emirates, India, Philippines, Singapore, and Greece